E–pub/Pdf [The Tipping Point How Little Things Can Make a Big Difference] AUTHOR Malcolm Gladwell

Malcolm Gladwell ¿ 4 Read

The Tipping Point How Little Things Can Make a Big Difference

The Tipping Point How Little Things Can Make a Big Difference Read Æ 104 Te This widely acclaimed bestseller in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon is already changing the way people throughout the world think about selling products and disseminating ideasGladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends the peo. Really good book It read like a bestseller uick read but had a lot of substance to stop and make you thinkthree Rules of the tipping point the law of the few the stickyness factor the power of contextLaw of the Few people who influence Connectors super connectors eg Paul Revere William Dawes had the same mission as Paul Revere the same night but we haven t heard of him bc Paul Revere was a super connector knew who to rouse Mavens A Maven is a person who has information on a lot of different products or prices or places This person likes to initiate discussions with consumers and respond to reuests They like to be helpers in the marketplace Salesmen people with the skills of persuasion Good at reading people entering into conversational harmony with them Facial gestures nods smiles frowns are key indicators Emotional Mimicry Studies showed Peter Jennings viewers voted Republican bc he unconsciously smiled while covering ReaganStickyness Factor Sesame street succeeded bc it learned to make TV sticky It did a TON of testing with focus groups of kids to increase stickyness how much kids remembered of each show They would cut scenes that didn t hold attention until each show was good Blues Clues did even testing and discovered that kids love repetition it plays the same show 5 times in a row and kids love it make the message personal to make it memorable The Power of Context Broken window theory NYC cleaned up its crime epidemic by cleaning off the graffiti from its subways Often to change human behavior you have to change the context the problem is presented in Stanford Prison Experiment by Zimbardo proved that context matters law of 150 a person can t know than 150 people so companies usually start to fail at that point Gore Tex breaks up a company into 2 once it hits 150 because they ve found things work better that way Recuerda Cuerpo the Nocilla Lab tipping point phenomenon is already changing Baby Brain Builders the way people Obabakoak throughout Obabakoak the world Ghostman think about selling products and disseminating ideasGladwell introduces us Liuor Guns and Ammo The Collected Short Fiction and Non Fiction of Kent Anderson to El círculo Octogonus the particular personality From Your Head to Your Hands types who are natural pollinators of new ideas and Sadbøi trends Im Schatten des Kauribaums the peo. Really good book It read like a bestseller uick read but had a lot of substance Paraísos to stop and make you Inglaterra Una fábula thinkthree Rules of Rubinrot the Un amor en Auschwitz: Una historia real (Punto de mira) tipping point Otra idea de Galicia the law of Menina a caminho e outros textos the few Vocabulario Figurado 2 the stickyness factor Pudor the power of contextLaw of Raise the TitanicMaydayCyclopsPacific VortexVixen 03Deep SixNight Probe the Few people who influence Connectors super connectors eg Paul Revere William Dawes had Capitanes intrépidos (Clásicos - Clásicos A Medida) the same mission as Paul Revere Perdonen Las Molestias t heard of him bc Paul Revere was a super connector knew who Vamos por Todo to rouse Mavens A Maven is a person who has information on a lot of different products or prices or places This person likes A Rocha Branca to initiate discussions with consumers and respond Slingshot Shooting to reuests They like Barajas to be helpers in Norte the marketplace Salesmen people with Historia del veneno the skills of persuasion Good at reading people entering into conversational harmony with Rosen una historia judía them Facial gestures nods smiles frowns are key indicators Emotional Mimicry Studies showed Peter Jennings viewers voted Republican bc he unconsciously smiled while covering ReaganStickyness Factor Sesame street succeeded bc it learned A Readers Guide to Andrei Bely’s Petersburg to make TV sticky It did a TON of Sólo para Gigantes testing with focus groups of kids Pantaleón y las visitadoras to increase stickyness how much kids remembered of each show They would cut scenes Earning Yancy NSFW #2 that didn Dramas históricos t hold attention until each show was good Blues Clues did even Una vida absolutamente maravillosa testing and discovered La Batalla de Jose Luna 1967Las tres caras de Venus 1953 that kids love repetition it plays Girl of Nightmares the same show 5 Saber Leer times in a row and kids love it make The Y Chromosome the message personal Venga a nosotros tu reino to make it memorable The Power of Context Broken window Trauma theory NYC cleaned up its crime epidemic by cleaning off Resérvame tus besos cada día the graffiti from its subways Often Alabanza to change human behavior you have Alle sieben Wellen to change SUSHI SASHIMI YAKITORIBASIC JAPON the context La caja china the problem is presented in Stanford Prison Experiment by Zimbardo proved Cuentos reunidos that context matters law of 150 a person can El esclavo de la Al Hamra than 150 people so companies usually start El juego de Sade to fail at Mapa National Polonia (Mapas National Michelin) that point Gore Tex breaks up a company into 2 once it hits 150 because Soñar la realidad they ve found Biting Point things work better Tute De Bolsillo Spanish Edition that way

Read & Download The Tipping Point How Little Things Can Make a Big Difference

The Tipping Point How Little Things Can Make a Big Difference Read Æ 104 An alternate cover edition exists hereThe tipping point is that magic moment when an idea trend or social behavior crosses a threshold tips and spreads like wildfire Just as a single sick person can start an epidemic of the flu so too can a small but precisely targeted push cause a fashion trend the popularity of a new product or a drop in the crime ra. This book is fascinating and I was disappointed to read that many other readers didn t think so So here s my response I think those readers are approaching this book the wrong the way when they critisize Gladwell for his inability to prove his points thoroughly Sure Gladwell could have dotted every i and crossed every t and shown every counter example to the theories he s proposing There s a word for the books that accomplish that BORING Gladwell is a storyteller and he knows how to keep the reader involved By going into too much detail he would lose his audience Hopefully the reader who isn t convinced entirely can go into further detail by reading Gladwell s sources which are exhaustively referenced in the back of the book Another criticism is that Gladwell doesn t come to a specific point or that his points are hazy this was probably true with Blink I almost want to say who cares This book and Blink are veritable digests of the latest advances in psychology and sociology So what if the overarching idea of the book is loose You have now understood countless fascinating anecdotes which you can reconstruct in your own way It is Gladwell s loose structure that allows him to connect these disparate dots in a story that you can digest and despite the accusations that he is not precise about his overall thesis the individual incidents are very well explained I love knowing the differences between Sesame Street and Blue s Clues and the differences between an adult s and a child s cognitive capabilities Would I have read an entire book devoted solely to that Probably not but I was happy to read a chapter devoted to it and a very well written one at thatPerhaps I approach non fiction in a different way than most and I will admit that I m fascinated by almost any new dramatically different idea about any subject regardless of whether or not I believe it to be true but I think that people who go into this book seeking a different way of thinking about the world around us macro microcosmically will enjoy themselves Those who go into the book seeking to be convinced beyond doubt that that way of thinking is the correct way will not

Download Ú PDF, DOC, TXT or eBook ¿ Malcolm Gladwell

The Tipping Point How Little Things Can Make a Big Difference Read Æ 104 Ple who create the phenomenon of word of mouth He analyzes fashion trends smoking children's television direct mail and the early days of the American Revolution for clues about making ideas infectious and visits a religious commune a successful high tech company and one of the world's greatest salesmen to show how to start and sustain social epidemics. The book that became a catchphrase The term tipping point has become so commonly used in news stories that I wonder how many people know it came from a bookI read this back in 2000 when I was in grad school for sociology It s a fun little book of case studies many of which applied to what I was learning in my classes Here it is 13 years later and I can still recall many of the details and theories which shows how interesting I thought they were Gladwell who writes for The New Yorker has a skill of weaving different elements and stories together into an enjoyable narrative The gist of the book is how information spreads among people why do some ideasproducts spread uickly and effectively but others don t Are there kinds of people who are better at transmitting information Hint Yes there areSome of the stories I remember best are about how Sesame Street was founded and its impact on literacy it s surprisingly high how to reduce the spread of HIV among drug addicts how the size of an office can enhance the feeling of community among its workers how suicide can become widespread in a region if someone of high stature commits it and how crime can rise and fall in a cityBut perhaps the most salient concept I still use is about connectors vs mavens A connector is someone who knows lots and lots of people They are extroverts and are good at making casual acuaintances wherever they go In contrast a maven is a Yiddish term that means one who accumulates knowledge These are people who gain the respect of friends and colleagues for giving good advice so when they recommend something the advice is usually followed For example as a librarian I try to be a maven of good books Advertisers are interested in mavens because their opinions carry weight Gladwell gives several examples of the differences between connectors and mavens the main one being that the advice of a connector is not always taken even though heshe may give it to people because they know people but almost everyone follows the advice of a maven even though they may give it to fewer people So a maven might have of an impact on spreading an ideaIt would be interesting to reread this book now to see how it holds up because many of these ideas seem to have become part of the cultural zeitgeist I think I would still recommend it to anyone interested in some pop sociology


10 thoughts on “E–pub/Pdf [The Tipping Point How Little Things Can Make a Big Difference] AUTHOR Malcolm Gladwell

  1. says: Read & Download The Tipping Point How Little Things Can Make a Big Difference E–pub/Pdf [The Tipping Point How Little Things Can Make a Big Difference] AUTHOR Malcolm Gladwell

    Malcolm Gladwell ¿ 4 Read Download Ú PDF, DOC, TXT or eBook ¿ Malcolm Gladwell E–pub/Pdf [The Tipping Point How Little Things Can Make a Big Difference] AUTHOR Malcolm Gladwell This book is fascinating and I was disappointed to read that many other readers didn't think so So here's my response I th

  2. says: E–pub/Pdf [The Tipping Point How Little Things Can Make a Big Difference] AUTHOR Malcolm Gladwell

    E–pub/Pdf [The Tipping Point How Little Things Can Make a Big Difference] AUTHOR Malcolm Gladwell This book grew out of an article Malcolm Gladwell was writing for the New Yorker Frankly it is better suited for a 5 7 page article rather than a 280 page book The crux of the book is that the stickiness factor of epidemics whatever the nature begins with a tipping point This tipping point arises because of th

  3. says: Read & Download The Tipping Point How Little Things Can Make a Big Difference Malcolm Gladwell ¿ 4 Read E–pub/Pdf [The Tipping Point How Little Things Can Make a Big Difference] AUTHOR Malcolm Gladwell

    E–pub/Pdf [The Tipping Point How Little Things Can Make a Big Difference] AUTHOR Malcolm Gladwell Can I give this zero stars?When I read this book back in 2006 I got really mad and wrote a scathing review of it on com Here it isI've been duped June 20 2006By Sarah California USA See all my reviewsThis book suc

  4. says: E–pub/Pdf [The Tipping Point How Little Things Can Make a Big Difference] AUTHOR Malcolm Gladwell

    E–pub/Pdf [The Tipping Point How Little Things Can Make a Big Difference] AUTHOR Malcolm Gladwell Download Ú PDF, DOC, TXT or eBook ¿ Malcolm Gladwell Read & Download The Tipping Point How Little Things Can Make a Big Difference Really good book It read like a bestseller uick read but had a lot of substance to stop and make you thinkthree Rules of the tipping point the

  5. says: E–pub/Pdf [The Tipping Point How Little Things Can Make a Big Difference] AUTHOR Malcolm Gladwell

    Read & Download The Tipping Point How Little Things Can Make a Big Difference Malcolm Gladwell ¿ 4 Read Download Ú PDF, DOC, TXT or eBook ¿ Malcolm Gladwell How the flying fuck did this piece of shit ever get published? How on God's green earth did this thing become a bestseller? Yes I'm the last person in America to read The Tipping Point and I'm glad I waited Now that all the hype has burned off it's easy to see this book for what it is a very well crafted collect

  6. says: E–pub/Pdf [The Tipping Point How Little Things Can Make a Big Difference] AUTHOR Malcolm Gladwell

    E–pub/Pdf [The Tipping Point How Little Things Can Make a Big Difference] AUTHOR Malcolm Gladwell I think missed the best by date for this book It's fun than an introductory course in sociology and covers some

  7. says: E–pub/Pdf [The Tipping Point How Little Things Can Make a Big Difference] AUTHOR Malcolm Gladwell

    E–pub/Pdf [The Tipping Point How Little Things Can Make a Big Difference] AUTHOR Malcolm Gladwell Here’s why you need to read The Tipping Point You don’tLook it’s not because the writing is poor the concepts disorganized or the book fails to instruct It’s simply that the ideas are anachronistic This i

  8. says: Read & Download The Tipping Point How Little Things Can Make a Big Difference Malcolm Gladwell ¿ 4 Read Download Ú PDF, DOC, TXT or eBook ¿ Malcolm Gladwell

    Download Ú PDF, DOC, TXT or eBook ¿ Malcolm Gladwell E–pub/Pdf [The Tipping Point How Little Things Can Make a Big Difference] AUTHOR Malcolm Gladwell The book that became a catchphrase The term tipping point has become so commonly used in news stories that I wonder how many people know it came from a bookI read this back in 2000 when I was in grad school for sociology It's a fun little book of case studies many of which applied to what I was learning in my classes Here it is 13 years late

  9. says: Download Ú PDF, DOC, TXT or eBook ¿ Malcolm Gladwell Malcolm Gladwell ¿ 4 Read E–pub/Pdf [The Tipping Point How Little Things Can Make a Big Difference] AUTHOR Malcolm Gladwell

    Download Ú PDF, DOC, TXT or eBook ¿ Malcolm Gladwell E–pub/Pdf [The Tipping Point How Little Things Can Make a Big Difference] AUTHOR Malcolm Gladwell I wish there was another word I could use instead of sexy I mean it metaphorically obviously but I want to tell you about the thing that I find to be the most sexy thing imaginable – and I’ve realised that sexy isn’t really the word I should be using at all You realise of course I’m talking about intellectually stimulating or satisfying when I say sexy That is what I want to talk about – the thing that gives me my bigg

  10. says: Malcolm Gladwell ¿ 4 Read Download Ú PDF, DOC, TXT or eBook ¿ Malcolm Gladwell Read & Download The Tipping Point How Little Things Can Make a Big Difference

    Malcolm Gladwell ¿ 4 Read Download Ú PDF, DOC, TXT or eBook ¿ Malcolm Gladwell Read & Download The Tipping Point How Little Things Can Make a Big Difference The Tipping Point How Little Things Can Make a Big Difference Malcolm GladwellGladwell defines a tipping point as the moment of critical mass t

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